What Type of Activity Might Involve Hiring Someone to Wear

question 9

Multiple Choice

What type of activity might involve hiring someone to wear a sandwich board with an advertisement for a particular product?

• A) guerrilla marketing
• B) personal selling
• C) institutional advertising
• D) persuasive marketing

---

Definitions:

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family related by blood, marriage, or adoption, who are closely involved with its operations.

Second Generation

Typically refers to the offspring of immigrants in a new country, or the next version or iteration of a product or technology.

Business Incubators

Organizations designed to support the successful development of entrepreneurial companies through an array of support resources and services.

Start-ups

Newly established businesses, often focused on unique products or services in their initial stages of development.