When You Call a Toll-Free Number to Get Information on a Product

question 8

Multiple Choice

When you call a toll-free number to get information on a product, you are participating in _____________________________.

• A) outbound telemarketing
• B) inbound telemarketing
• C) information promotion
• D) B2B marketing

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Definitions:

Positive Reinforcement

Positive reinforcement strengthens a behavior by making a desirable consequence contingent on its occurrence.

Successive Approximations

A technique in behavior modification where desired behaviors are gradually learned through a series of steps that get closer to the target behavior.

Positive Reinforcement

A method of encouraging desired behavior by rewarding it, thus increasing the likelihood of the behavior being repeated.

OB Mod

Organizational Behavior Modification, a theory that focuses on influencing individual or group behaviors within an organization through a system of rewards and punishments.