A Group of Related Products Marked by Physical Similarities, or Intended

question 39

Multiple Choice

A group of related products marked by physical similarities, or intended for a similar market, is called a ____________________________.

• A) brand strategy
• B) brand mix
• C) brand line
• D) product line

---

Definitions:

Whistle-blowing

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization by an insider.

Social Responsibility Continuum

A range that depicts the varying degrees to which businesses may engage in acts intended to benefit society, from minimal to extensive involvement.

State Uncertainty

Refers to the inability to predict future states of the environment, making decision-making challenging due to unknown variables.

Environmental Forces

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's operations and outcomes.