Many Factors Determine the Most Efficient Distribution Strategy

question 20

Multiple Choice

Many factors determine the most efficient distribution strategy. Which of the following statements is incorrect?

• A) Products that are expensive, complex, or perishable move through shorter distribution channels.
• B) Standardized products, or ones with low unit values, move through short distribution channels.
• C) Start-up manufacturers often turn to direct channels because they often cannot convince channel members to carry their products.
• D) Sometimes a joint venture between competitors dictates which channel to use.

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Definitions:

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