The Two Components of an Effective Distribution Strategy Are Distribution

question 14

Multiple Choice

The two components of an effective distribution strategy are distribution channels and __________.

• A) marketing know-how
• B) physical distribution
• C) advance branding
• D) planned promotions

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Definitions:

Norms

Standards or expectations that are accepted by a group of people dictating what is considered normal behavior within that group.

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

Learned Values

Values acquired through socialization and experience that influence individual behavior and preferences.

External Adaptation

The process by which an organization or individual adjusts to changes in the external environment to ensure survival and success.