Use of Primary Data in Market Research Is Much More

question 10

True/False

Use of primary data in market research is much more cost effective and easier to obtain.

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Definitions:

Approaching

The act of coming near or closer to something or someone in physical space or time.

Milgram Study

A psychological experiment conducted by Stanley Milgram which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, often as a result of real or imagined group pressure.

Authority

The legitimate or socially approved use of power within a societal structure.