Examlex
The demographic method of segmenting the market is concerned with region, population, and density.
Interaction
In statistics, an occurrence when the effect of one variable depends on the level of another variable.
Main Effects
Refers to the direct impact of independent variables on dependent variables in a statistical model, without considering interactions between variables.
Total Mean
The overall average value of a dataset, calculated by summing all observations and dividing by the total number of observations.
Alternative Hypothesis
A hypothesis that proposes a statistical relationship between variables, opposite to the null hypothesis suggesting no relationship.
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