Jenna Is Developing a Crisis Management Plan for Her Company

question 32

Multiple Choice

Jenna is developing a crisis management plan for her company. Which of the following recommendations should she change?

• A) Company executives should quickly appear before the press.
• B) Stick to the facts. Don't speculate.
• C) If you don't know the answer, say "no comment."
• D) Identify and speak directly to your audience.

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Definitions:

Physical Capital

The tangible assets such as buildings, machinery, and equipment used in the production of goods and services.

Human Capital

The collective skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value to an organization or society.

Capital Per Employee

A measure of how much capital investment is allocated per employee, indicating the level of investment in tools, technology, and equipment to enhance productivity.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or the community.