Which Section of a Business Plan Addresses the Target Customer

question 17

Multiple Choice

Which section of a business plan addresses the target customer base and how to promote business with that base?

• A) the company vision
• B) the client blueprint
• C) the marketing strategy
• D) the mission statement

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Definitions:

Oral Tradition

The practice of passing down stories, histories, proverbs, and other cultural knowledge through word of mouth from one generation to another.

Authoritarian Role

A leadership or governing style characterized by strict obedience to authority, often at the expense of personal freedom.

Dominant Culture

The culture of the most powerful group in society, which often sets norms and standards that others may aspire to or be judged by.

Identity

The qualities, beliefs, personality, looks, and expressions that make a person or group distinct from others.