A Strategy That Targets Consumers That Like to Support Environmentally

question 29

Multiple Choice

A strategy that targets consumers that like to support environmentally conscious businesses is called

• A) green marketing.
• B) cause-related marketing.
• C) the Safe Environment Project.
• D) a public health issue.

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Definitions:

Deliberations

The process of careful consideration or discussion aimed at reaching a decision or forming an opinion.

Personal Paternalism

The practice of limiting an individual's freedom or autonomy for their own good, usually within a personal or individualized context.

Mayor Bloomberg

Michael Bloomberg, a businessman, politician, and philanthropist who served as the Mayor of New York City from 2002 to 2013.

Sugar-Sweetened Drinks

Beverages that contain added sugars, which can contribute to health issues like obesity, diabetes, and dental problems when consumed in excess.