The Public Demand That Companies Take into Consideration the Needs

question 18

Multiple Choice

The public demand that companies take into consideration the needs and wants of its customers when making decisions is called which of the following?

• A) consumer empowerment
• B) consumerism
• C) consumer behaviour
• D) consumer awareness

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Definitions:

Family Branding

A marketing strategy that promotes a family of products or services under a single brand name to leverage brand equity and customer loyalty.

Product Offerings

The range of products or services a company provides to its customers, often defined by features, quality, and price points.

Product Class

A broad category of products that serve a similar function or are marketed to the same customer segments.

Product Life Cycle

The progression through which a product goes from its introduction to market to its eventual withdrawal, typically going through stages such as introduction, growth, maturity, and decline.