Examlex
Which of the following is unique to an individual, is present on every cell in that person's body, and activates T cells?
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Core Brand
The central, defining elements of a brand that shapes its identity and perception among consumers.
Luxury Brands
Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.
Brand Personality Destruction
The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.
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