Explain the Function of Each Phase of an Application Letter

question 98

Essay

Explain the function of each phase of an application letter written in the AIDA format.

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Definitions:

Informational Influence

The effect that the knowledge, opinions, or behaviors of others can have on one’s own responses, often leading to conformity due to the desire to be correct.

Expert Power

Expert Power is the ability to influence others' attitudes or behaviors based on the perception of one's knowledge, expertise, or experience in a specific area.

Information Power

The influence or control over others that is gained through access to or possession of information.

Marketing Power

The ability of a company or brand to influence the buying behavior of consumers, shaping perceptions and driving demand for its products or services.