Justin Needs to Conduct and Record Interviews with Potential Customers

question 123

Multiple Choice

Justin needs to conduct and record interviews with potential customers for a new product that has just been launched. Which of these suggestions would you give him?

• A) Focus generally on open-ended questions and provide the questionnaire before recording.
• B) Focus generally on closed questions and these need not be recorded.
• C) Use surveys when required, to augment the research.
• D) Ask open-ended and closed questions but record with permission.

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Definitions:

Sherman Antitrust Act

An American legislation passed in 1890 to combat anticompetitive practices, reduce market monopolies, and preserve economic competition.

Robinson-Patman Act

A United States antitrust law aimed at prohibiting price discrimination that could harm competition.

Barriers to Entry

Economic, procedural, or regulatory obstacles that prevent or hinder new competitors from easily entering an industry or market segment.

Market Obstructions

Factors or barriers that hinder the free flow of goods, services, and information in a market, potentially limiting competition or consumer choice.