Justin Needs to Conduct and Record Interviews with Potential Customers

question 123

Multiple Choice

Justin needs to conduct and record interviews with potential customers for a new product that has just been launched. Which of these suggestions would you give him?

• A) Focus generally on open-ended questions and provide the questionnaire before recording.
• B) Focus generally on closed questions and these need not be recorded.
• C) Use surveys when required, to augment the research.
• D) Ask open-ended and closed questions but record with permission.

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Definitions:

Decision Alternatives

The different options or courses of action available to decision-makers.

Potential Value

The future worth or usefulness that something holds, not currently realized but that could be achieved under certain conditions.

Maximum Possible Gain

The highest achievable outcome or benefit from a specific action or set of actions in a given scenario.

Bounded Rationality

The concept that decision-making is limited by the information available, the cognitive limitations of the mind, and the time available to make the decision.