The Price of a Product Can Be a Particularly Tricky

question 12

Multiple Choice

The price of a product can be a particularly tricky issue in any promotional message. You should always ________.

• A) downplay the price
• B) highlight the price
• C) prepare your audience for the price
• D) avoid using words such as "luxurious" or "economical" to characterize the price

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Definitions:

Standing

Refers to the legal right of an individual or entity to initiate a lawsuit, predicated on having a sufficient connection to and harm from the law or action challenged.

Summary Judgment

A judicial decision made without a full trial, based on the premise that the material facts of the case are undisputed and require only a legal interpretation to resolve.

Motion for Judgment

A motion for judgment is a legal request asking the court to issue a judgment in the filer's favor before a full trial is conducted.

Preponderance of the Evidence

The standard of proof in most civil trials, requiring that the evidence presented by one side be more convincing than the evidence presented by the other side.