Because Marketing and Sales Messages Usually Encounter Objections, Try and Anticipate

question 86

True/False

Because marketing and sales messages usually encounter objections, try and anticipate every question your audience may want to ask and address as many as you can.

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Definitions:

Allowance Account

An account used to offset the total amount of accounts receivable due to the likelihood that some accounts will not be collected.

Bad Debts Expense

An expense account that represents the cost of credit sales that are considered to be uncollectible, reducing net income on the income statement.

POSSLQs

An acronym standing for "Persons of Opposite Sex Sharing Living Quarters," used to describe cohabitating couples who are not married.