Which of the Following Is TRUE About Maintaining High Ethical

question 149

Multiple Choice

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

• A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
• B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
• C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
• D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.

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Definitions:

Factory Labor

The workforce engaged in the manufacture of goods, particularly those who are directly involved in producing products in a factory setting.

Standard Cost Accounting System

An accounting framework that uses cost units determined in advance for materials, labor, and overhead to value inventories and cost of goods sold.

Gross Profit

The excess of net sales over the cost of goods sold.

Balanced Scorecard Approach

A strategy performance management tool that views an organization from four perspectives: financial, customer, process, and learning and growth.