Which of the Following Is a Guideline for Responding Effectively

question 60

Multiple Choice

Which of the following is a guideline for responding effectively to rumours and negative information in a social media environment?

• A) Limit your online presence to prevent online attacks and malicious campaigns.
• B) Respond appropriately after you have assessed the negative message and you have made an effective response based on the overall public relations plan.
• C) Respond to each and every rumour or piece of negative information that appears in social media.
• D) Wait until a negative situation occurs to engage with customers in a social media environment.

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Definitions:

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers.

Common Stock Dividend Distributable

A liability on the balance sheet representing the amount of dividends that have been declared by the company but not yet paid to shareholders.

Liability Account

A financial accounting term for obligations or debts that a company owes to others.

Stock Dividend

A dividend paid to shareholders in the form of additional shares of stock, rather than cash.