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When Developing Messages Conveying Negative Organizational News, One Should Match

question 54

Essay

When developing messages conveying negative organizational news, one should match one's approach to the situation. As a public relations executive at a multinational food company, what approach would you use when sending a message communicating to the public a recall of a batch of canned food that was found to have been contaminated with E. coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?


Definitions:

Instances

Specific examples or occurrences of a particular event or situation.

Acquire

To gain possession or control of something, often through effort or skill.

Nonconscious Processes

Mental processes occurring outside of and not available to conscious awareness.

Convergent Thinking

A cognitive process in which a person attempts to find a single, correct answer to a problem.

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