A Traditional Press Release ________

question 70

Multiple Choice

A traditional press release ________.

• A) should be written directly to the ultimate audience, such as the readers of a newspaper
• B) does not follow the customary pattern for a positive message
• C) should contain positive, self-congratulatory adjectives and adverbs
• D) presents the good news first, followed by details and a positive close.

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Definitions:

Prepaid Freight Costs

Expenses paid in advance for the transportation of goods.

Purchases Discount

A reduction in the price paid for goods and services if payment is made within a certain period, often used to encourage early payment.

Cash Discounts

A reduction in the invoice amount by a seller to encourage early payment from the buyer, usually within a specified time frame.

Periodic Inventory

An inventory system where stock levels are checked and updated at regular, specified intervals.