When Communicating on Social Networks, You Should ________

question 69

Multiple Choice

When communicating on social networks, you should ________.

• A) use conventional promotional efforts extensively in social networking conversations
• B) stimulate and facilitate new conversations instead of joining existing ones
• C) tailor your company's personality to the unique environments of different social networks
• D) choose the best compositional mode for each message, purpose, and network

---

Definitions:

Two-Factor Theory

A motivation theory, proposed by Herzberg, that suggests job satisfaction and dissatisfaction arise from two different sets of factors: hygiene factors and motivators.

Spillover Effect

A phenomenon where an event or behavior in one context or area affects another context or area, often observed in economics, psychology, and environmental science.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and restoring the body to a resting state after periods of stress or danger.

Insula

A portion of the cerebral cortex folded deep within the lateral sulcus (the grove separating the temporal lobe from the rest of the cortex) involved in the processing of emotions, bodily sensations, and autonomic control.