________ Headings Identify a Topic but Are Not Self-Contained, I

question 41

Multiple Choice

________ headings identify a topic but are not self-contained, i.e., readers cannot skim just the headings and subheadings to understand the document; they need to read the rest of the document, as well.

• A) Subjective
• B) Informative
• C) Objective
• D) Descriptive

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Definitions:

Personal Selling Process

A direct method of selling in which a salesperson personally approaches potential buyers to present products or services with the aim of making a sale.

Stages

Distinct phases or periods within a process or life cycle, characterized by a set of conditions or events that mark progress or development.

Objective

A specific, measurable, achievable, relevant, and time-bound goal that an individual or organization aims to reach.

Stimulus-Response

A concept in psychology and marketing where a stimulus (marketing message) leads to a response (consumer action or behavior).