Which of the Following Statements About the Scope of a Message

question 50

Multiple Choice

Which of the following statements about the scope of a message is TRUE?

• A) The amount of information in a message should be reduced for a skeptical or hostile audience.
• B) A knowledgeable audience will necessitate a longer message with more supporting points.
• C) Limit the scope of a message in order to convey the main idea as briefly as possible.
• D) A greater number of supporting points will ensure that audience interest remains high.

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Definitions:

Buyer Requirement

The specific criteria or conditions that customers demand when purchasing products or services.

Competing Items

Products or services that serve as alternatives to one another in the marketplace, vying for the same consumers.

Complementary Items

Products or services that are used together or enhance each other's value, encouraging customers to purchase them as a pair or group.

Breadth and Depth

Refers to the variety and the range of products or services offered by a company or available in a market.