In Order to Generate Interest About the Company's Publications, the Media

question 15

Multiple Choice

In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?

• A) She engaged in plagiarism.
• B) She selectively misquoted information.
• C) She failed to protect information entrusted to her.
• D) She failed to ensure transparency.

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Definitions:

Note Receivable

A written promise for amounts to be received, typically including interest, by one party from another.

Liability

An obligation or debt that arises during the course of business operations, which the company is responsible to repay.

Equipment Purchase

The acquisition of physical assets, such as machinery or tools, that are used in the operations or production processes of a business.

Interest Expense

The cost incurred by an entity for borrowed funds, often expressed as an annual percentage of the principal.