How Can Businesses Adopt an Audience-Centric Approach to Their Communications

question 35

Essay

How can businesses adopt an audience-centric approach to their communications?

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Definitions:

Foreign Subsidiary

A company that is owned or controlled by another company, known as the parent company, and operates in a country different from where the parent company is headquartered.

Human Resource

The department within an organization that deals with the recruitment, management, and direction of people who work in it.

In-Group Collectivism

refers to the extent to which individuals express pride, loyalty, and cohesiveness in their organizations or families.

Robert House

An influential academic known for his work on leadership theory, particularly the Path-Goal Theory of Leadership which suggests that a leader's behavior is contingent to the satisfaction, motivation, and performance of her or his subordinates.