The structure of the S,S enantiomer of 2,3-butanediol is,
Definitions:
Integrated Marketing Communication
Describes a strategic approach to marketing that combines various communication tools and channels—such as advertising, public relations, and social media—to create a cohesive and consistent message across all platforms.
Sender
The firm from which an IMC message originates; the sender must be clearly identified to the intended audience.
Individual Receivers
Pertains to the specific audience members or target demographic who receive and interpret a communicated message.
Top-Of-Mind Awareness
A prominent place in people’s memories that triggers a response without them having to put any thought into it.
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