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Engaging Online Stakeholders
Strategies and practices aimed at actively involving individuals or groups who have an interest in an organization's activities, through digital platforms.
Mutually Beneficial Exchange
An interaction or transaction that provides value or advantage to all parties involved.
Brand Socialization
A measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
Communities of Practice
Groups of people who share a concern or a passion for something they do and learn how to do it better through regular interaction.
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