Examlex
Which organic compounds contain only singly bonded carbons and hydrogens?
Tangible
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An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
Rational Appeals
Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.
Emotional Appeals
Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.
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