The two molecules represented below are examples of ________. 
Definitions:
Marketing Research Approach
A systematic method of collecting, analyzing, and interpreting data to guide marketing decisions.
Collecting Relevant Information
The process of gathering data that is pertinent to a particular purpose or hypothesis, often used to inform decision-making or research.
Research Plan
A detailed outline of the methodology, objectives, and timeline for conducting a research project.
Statistical Inference
The process of drawing conclusions about a population's characteristics based on a sample taken from it.
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