Why Are the Terms "Cellophane," "Aspirin," and "Thermos" Generic? What

question 53

Essay

Why are the terms "cellophane," "aspirin," and "thermos" generic? What changes a tradename or trademarked item to a generic term?

Identify the strategic importance of customer representation within a firm by salespeople.

Recognize the concept and importance of SPIN selling and adaptive selling in personal selling.

Appreciate the critical role of salespeople as links between the firm and customers.

Acknowledge the importance and steps of the personal-selling process, including prospecting and sales presentations.

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Definitions:

Diagnostic System

A framework or methodology used in healthcare and psychology to identify, classify, and understand diseases, disorders, or conditions.

Cultural Issues

Refers to the problems and challenges that arise from differences in cultural backgrounds, beliefs, traditions, and practices among individuals or groups.

Syndromes

Groups of symptoms that tend to occur together.

Cultural Practices

The customary beliefs, social forms, and material traits of a racial, religious, or social group.