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E > 0 and ΔG < 0 for a spontaneous process.
Product Characteristics
Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Promotion
Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.
Personal Selling
A sales technique involving face-to-face interaction with customers to understand their needs and offer solutions accordingly.
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