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If, in a particular process, reactants are able to form products, and products are also able to form reactants, then this process may be described as
Customer Loyalty
The likelihood of previous customers to continue purchasing from a specific retailer or brand over time.
Purchases
The act of buying goods or services, an exchange of money for ownership or use.
Private-label Brands
Brands that are owned by retailers or suppliers, not the manufacturers, but are produced by third parties.
Differentiate
To distinguish or create a distinct difference between products, services, or concepts, often to gain a competitive advantage.
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