If the Act of an Agent Is Ratified

question 108

Multiple Choice

If the act of an agent is ratified:

• A)there is retroactive authority for the act.
• B)the principal has agreed to allow the agent to be liable.
• C)the agent then has express authority for that act in the future.
• D)none of the above

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Definitions:

Positioning Statements

Key messages that are communicated to the target market to differentiate a brand or product in the market and influence consumer perceptions.

Target Market

A specific group of consumers identified as potential purchasers of a company's products or services, characterized by particular demographics or interests.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Breakeven Point

The point at which total costs and total revenue are equal, meaning there is no net loss or gain.