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The Directors of Kmart,Inc

question 126

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The directors of Kmart,Inc.voted several years ago to approve a new marketing plan that involved endorsements by Martha Stewart of Kmart home products such as linens,paint and decorations.Marketing studies have shown that Martha Stewart was not the right match for endorsements for Kmart's customer base.Kmart is now in Chapter 11 bankruptcy.Its shareholders believe the Martha Stewart decision was the cause of the company's demise.


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An outdated and offensive term once used to describe individuals with intellectual and developmental disabilities.

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A treatment approach that applies the principles of behaviorism and operant conditioning to change undesirable behaviors into more desirable ones.

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