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Cross-cultural Analysis
The process of examining the differences and similarities among consumers from different cultures to understand how cultural context influences consumer behavior.
International Sociographics
The study of social variables within a global context, examining how they influence behaviors, trends, and patterns across different cultures and nations.
Multicultural Ethnocentrism
The belief that one’s own cultural approach is superior, applied in a context involving multiple cultures.
Cultural Diversity
The existence of a variety of cultural or ethnic groups within a society, advocating for respect and understanding.
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