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question 11

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Definitions:

Cross-cultural Analysis

The process of examining the differences and similarities among consumers from different cultures to understand how cultural context influences consumer behavior.

International Sociographics

The study of social variables within a global context, examining how they influence behaviors, trends, and patterns across different cultures and nations.

Multicultural Ethnocentrism

The belief that one’s own cultural approach is superior, applied in a context involving multiple cultures.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, advocating for respect and understanding.

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