TABLE 1-1 The Manager of the Customer Service Division of a Major

question 34

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How many people are there in your household?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Decision

The act of making a choice among available alternatives.

Corporate Brand

Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.

Family Brand

A marketing strategy that involves selling several related products under one single brand name.

Co-branding

A marketing strategy that involves the collaboration between two or more brands to create a partnership for mutual benefit.