The Probability That a New Advertising Campaign Will Increase Sales

question 12

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget or the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.68.
• D) 0.88.

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Definitions:

Foreign Official

A representative or an employee of a government or governmental body of another country.

Nontariff Barriers

Restrictions that countries use to control the amount of trade across their borders, not including the use of tariffs, such as quotas and embargoes.

Competitive Advantage

A condition that allows a company or country to produce goods or services at a lower price or in a more desirable fashion for customers than competitors.

Eurozone

A geographical and economic region consisting of European Union countries that have adopted the euro as their official currency.