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The online access computer service industry is growing at an extraordinary rate. Current estimates suggest that 75% of the home-based computers have access to online services. Suppose 20 people with home-based computers were randomly and independently sampled. Find the probability that more than 9 of those sampled currently do not have access to online services.
Media
Various channels and platforms used to convey information or entertainment to large audiences, including print, broadcast, and digital formats.
Right Audience
The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.
Right Message
Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.
Gross Rating Points (GRP)
Measure used for various media advertising—print, radio, or television; GRP = Reach × Frequency.
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