TABLE 7-1 The Manager of the Customer Service Division of a Major

question 89

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, the manager decides to ask a sample of customers, who have bought a DVD player made by the company and filed a complaint over the past year, to fill in a survey about whether they are satisfied with the product. This method will most likely suffer from

• A) nonresponse error.
• B) measurement error.
• C) coverage error.
• D) nonprobability sampling.

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Definitions:

President Jimmy Carter

Former President of the United States from 1977 to 1981, known for his focus on human rights, diplomacy, and environmental issues.

Foreign Government Officials

Individuals who hold positions of authority or service in the government of a country other than one's own.

Business

The practice of engaging in commerce, trade, or services with the intention of generating profit and economic growth.

Human Rights

The basic rights and freedoms that belong to every person in the world, from birth until death.