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TABLE 8-8
The president of a university would like to estimate the proportion of the student population that owns a personal computer. In a sample of 500 students, 417 own a personal computer.
-Referring to Table 8-8, a confidence interval estimate of the population proportion would only be valid if the distribution of the number of students who own a personal computer is normal.
Preapproach
The preparation and research phase before direct contact with a potential customer, aiming to increase the chances of a successful sales interaction.
Selling Process
A sequence of steps taken by a seller to persuade a potential buyer to make a purchase, typically including stages such as prospecting, presenting, handling objections, and closing the sale.
Need-Satisfaction
A sales approach focused on identifying and meeting the explicit needs of the customer.
Sales Presentation
A formal pitch or display of a product or service aimed at persuading potential buyers to make a purchase.
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