TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 34

Short Answer

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, what critical value should the company officials use to determine the rejection region?

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Definitions:

Positive Organizational Behaviour

The study and application of positively oriented human resource strengths and psychological capacities that can be measured, developed, and effectively managed for performance improvement.

POB

Positive Organizational Behavior is the study and application of positively oriented human resource strengths and psychological capacities that can be measured, developed, and effectively managed for performance improvement in today's workplace.

Senior Executives

High-level managers or directors within an organization, responsible for making strategic decisions and overseeing operations.

Talent

The natural aptitude or skill possessed by an individual, especially as it pertains to their capability to perform a certain task or job.