TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 55

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the null hypothesis for this study.

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Definitions:

Adapt

The process of adjusting or modifying oneself or one's actions in response to changes in the environment or conditions.

Circumstances

The external factors or conditions that surround and influence an event, situation, or decision-making process.

Setting Goals

The process of identifying something that one aims to achieve, often broken down into short-term or long-term objectives.

Capabilities

Refers to the abilities or qualities necessary to achieve a particular task or to perform a specific function.