TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 40

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

Highlighting Experiences

The process of emphasizing certain aspects of one's personal or professional background that are deemed most relevant or impressive.

Résumé

A document used by a person to present their backgrounds, skills, and accomplishments, primarily used for job applications.

Classified Advertisement

A short ad placed in a newspaper, online platform, or other publication, often categorized by topic, such as selling items, job postings, or services offered.

Prospective Employer

An individual or organization considering the hiring of a new employee, often in the process of reviewing applications and conducting interviews.