TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 44

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that aims to explore the unconscious mind to understand and treat psychological disorders, emphasizing early childhood experiences and the role of the unconscious.

Group Therapy

A form of psychotherapy where one or more therapists treat a small group of clients together, exploring shared issues and dynamics.

Operant Behavior

A method of learning that employs rewards and punishments for behavior, emphasizing the effects of external stimuli on behavior.

Respondent Behavior

Behavior that occurs as an automatic response to a certain stimulus.