TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 95

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tail test?

Recognize various managerial functions, skills required, and the importance of managerial development and learning methods.

Understand the theoretical and practical aspects of entrepreneurship, including factors affecting business success and failure.

Gain insights into the characteristics and roles of entrepreneurs within the economy.

Learn the definition and scope of small business and explore career opportunities within this sector.

---

Definitions:

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of life.

Physiological Symptoms

Refers to physical signs or manifestations that may indicate the presence or severity of a medical condition.

Rapid Breathing

A physiological response that can occur due to anxiety, stress, or physical exertion, leading to an increased rate of respiration.

Above-average IQs

Intelligence quotients that are higher than the statistical average, typically indicating superior cognitive abilities in various domains.