TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 169

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the value of the statistic used to test for an interaction is ________.

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Definitions:

Surpluses

The excess of production or supply over demand in the market.

Free Market Equilibrium

A state in an unrestricted market where supply equals demand, and prices stabilize without external interventions.

Market Price

The existing value at which an asset or service is offered for buying or selling in the marketplace.

Producers Gain

The increase in total revenue that producers achieve from selling goods or services, typically measured against costs.