TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 284

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what should be the decision ('reject' or 'do not reject') on the null hypothesis when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Photovoice

A participatory research method that empowers study participants to capture their environment and experiences through photography as a means of communicating issues, viewpoints, or phenomena.

Contextualizing Stories

The practice of placing narratives within their social, cultural, historical, or political backgrounds to provide deeper understanding and meaning.

Codifying

The process of organizing and categorizing information into a systematic and meaningful structure, often used in qualitative research to facilitate analysis.

Stakeholders

Individuals or groups who have a stake or interest in the outcome of a project, initiative, or organization.