TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 283

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what should be the decision ('reject' or 'do not reject') on the null hypothesis when testing whether Attitude makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

---

Definitions:

Preparation of the Budget

Preparation of the budget involves planning and drafting a detailed financial plan that estimates the income and expenditures for a specific period in the future.

Treasurer

An executive responsible for managing a company's investments, cash flow, financial planning, and related records.

Master Budget

A comprehensive financial planning document that consolidates all of a company's individual budgets relating to sales, cost of goods sold, operations, and capital expenditures into one overarching budget.

Sales Budget

A financial plan that estimates the expected sales revenue for a period, including units sold and revenue expected.