An Airline Wants to Select a Computer Software Package for Its

question 5

Multiple Choice

An airline wants to select a computer software package for its reservation system. Four software packages (1, 2, 3, and 4) are commercially available. The airline will choose the package that bumps as few passengers, on the average, as possible during a month. An experiment is set up in which each package is used to make reservations for 5 randomly selected weeks. (A total of 20 weeks was included in the experiment.) Which of the following tests will be the most appropriate?

• A) Paired t test
• B) Wilcoxon rank sum test
• C) McNemar test
• D) Tukey-Kramer multiple comparisons procedure for one-way ANOVA

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Definitions:

Marketers

Experts engaged in the tasks related to the marketing, selling, and distribution of a product or service.

Diffusion of Innovation Curve

A model that illustrates the process by which a new product or concept is adopted by the market, from early adopters to the late majority and laggards.

Alternative Energy Vehicles

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Marketing Strategies

Plans developed by businesses to promote and sell their products or services, often involving market research and advertising.